Cramer's 'Mad Money' Recap: Barista Set High for Starbucks

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When a company does everything right, its stock will go higher -- which is exactly what happened with Archer Daniels Midland (ADM Quote) and Boeing (BA Quote), Jim Cramer told viewers of his "Mad Money" TV show Thursday.

But when you have a great stock, "good is not good enough," he said. "To really impress the Street you need to have better-than-expected earnings."

Starbucks (SBUX Quote), for example, did a good job, but it needed to do a great job, Cramer said. But people can still own it if the stock starts to accelerate, he added.

He welcomed Howard Schultz, founder and chairman of Starbucks, onto the show and asked him if his company still has its mojo.

Schultz, who said he "couldn't speak of" what happened to the stock, said that it isn't true that Starbucks has hit a wall. "If you look at the quarter, the underlying factors were so strong," he said.

Moreover the Starbucks' card growth "demonstrates the hidden opportunity we have," Schultz continued. Plus, the company is getting ready to open in Russia and India this summer, he said.

The Street's expectation is one thing, but after having been around for years, Starbucks, is still showing growth in sales and profits, Schultz said. He added that during the quarter, the company also gave a wage increase to its workers -- "an investment in the most important asset we have."