Cramer's 'Mad Money' Recap: Barista Set High for Starbucks

When Cramer asked if Starbucks is paying more to put up its new stores, Shultz said that "for the balance of this year, all of Starbucks real estate is done." In other words, Starbucks has already signed leases for the stores it said it will open this year, the chairman said.

In addition, because the coffee chain is opening stores in drive-throughs and at highway rest stops, its expenses in terms of real estate are no higher, Schultz said.

"We know how to do this," the chairman said.

Cramer told viewers that in the case of Starbucks, they must take a longer-term perspective. If people look at an 18-month picture of Starbucks, it might not add up. But in five years it should, he said.

Though Schultz tells a good long-term story, Cramer said he's not sure if people should pull the trigger short term.

To view Cramer's interview with Howard Schultz, please click here.

No Fries With That

A week ago, when Danny Meyer, restaurateur and author of Setting the Table: The Transforming Power of Hospitality in Business, visited Cramer on the set, unknowingly Meyer showed Cramer how to get the multiple for restaurant companies.

Finding the multiple -- something usually decided by money managers -- is how market players can get their edge over the Street, Cramer said. Each sector has a key metric, and for the restaurant industry, the secret sauce is hospitality, he said.