Reviewing Your Email Marketing Campaign

4. Which of my email campaigns got the best or worst results and why?

Look at your email campaigns and identify the winners and the losers. What can you learn from them? What topics were your readers most interested in or not interested in at all? What did you do (promotions, subject matter, etc.) that, judging by the response, you should do again? What day and time worked best? You can take this information and modify future campaigns based on it. Create a new email marketing plan that includes what you want to do more of and what you won't do again.

5. What did I do to become a better email marketer?

Did you ask friends and colleagues for their input on your emails? Did you ask your list members for feedback and incorporate their suggestions? Did you take advantage of some of the free email marketing resources available online, like Web seminars and articles? Did you read a book about email marketing? Did you review campaigns from other companies for ideas? It might be overwhelming to think of doing all these things, but why not set a goal for this year that you'll pick one or two of these activities? You'll be glad you did.

By taking a moment to ask yourself "How did I do?", you can make positive changes to your email marketing efforts that'll help you get even better results. After you answer the questions above, you'll be well on your way to having your best email marketing year yet.