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Sony also raised its profit forecast for the full fiscal year through March to 110 billion yen, up from 80 billion yen. But that would be still lower than the 168.9 billion yen it earned a year ago. Moving ahead, things can only get better for Sony -- especially in the games division, says Kariithi. Unless sales of PS3 slacken, Sony can expect to get more positive buzz around the console. With more PS3s becoming available on store shelves, Sony could profit from increased sales of game software, he said. A price cut for the PS3, though, could hit margins. Sony loses $300 on each 20-GB PS3 sold and $200 on each 60-GB model. The 20-GB model retails for $499, and the 60-GB version sells for $599. Sony said recently that it does not plan to cut prices for the PS3 this year.
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