Making a Knock-Out Trade Show Display

Choosing a Trade Show Exhibit Display Company

Search the internet for trade show exhibit display companies, and it'll be readily apparent that there are many suppliers from which to choose. Let me warn you: It may be daunting to figure out which company has the expertise you want, can effectively communicate and service your needs, will deliver your booth on time, can meet your budget requirements and guarantees the work.

Therefore, the best place to start sourcing a supplier is to visit a trade show and talk with exhibitors in noncompeting fields who have the type of booth you like. Or you may want to get referrals from professional organizations, your chamber of commerce or colleagues. Once you have a list of possible suppliers, check references, meet with them to understand how they work and check how long they've been in business.

Graphics and Signage

You want your trade show graphics and signage to grab people's attention and draw them into your booth. Most suppliers provide graphic services either in-house or on a contracted basis. Check out the work they've done for others. If you don't like what you see, hire your own graphic designer to help produce artwork for your booth.

Be sure signage with your company or product name is highly visible, well lit and features large, easy-to-read type. You may want to have multiple signs in different areas of your booth. Keep your message succinct and direct. After all, you only have about three seconds to make an impression and turn a prospect into a viable lead.