Pivotal Point for Electronic Arts

 

Second is Medal of Honor: Airborne, the latest update to the World War II-themed shooter series. This game is getting a significant makeover in terms of game-play features, likely as a result of Activision (ATVI Quote) dominating the WW2 genre with the juggernaut Call of Duty series. That said, Activision is taking the Call of Duty series out of WWII, which could be either very good or very bad for Electronic Arts. On one hand, it reduces competition in WWII-themed games, but it could also be a sign that the theme is overdone.

The next important title is the eagerly awaited sci-fi shooter (the word "shooter" is popping up quite a bit here, no?) Crysis, due in the first quarter of 2007 on the PC. The game is being developed by independent German game-software firm Crytek, known for the monster hit Far Cry series, which was considered revolutionary by many gamers and industry pundits.

Another much-buzzed-about PC title is Spore, a strategy game in which players guide a species from origin to civilization.

We'll also see Army of Two for Xbox 360 and PS3, a military action game that may have been inspired by the megahit Gears of War, and Skate, an Xbox 360/PS3 skateboarding game targeted to compete with Activision's Tony Hawk series, which has generated more than $1 billion in sales for Activision since inception.

The Bottom Line

These are just a few of the many titles Electronic Arts will release in 2007, but they will have a big effect on the company's top and bottom lines this year. So keep your eyes on the sales charts at the sites such as Amazon.com (AMZN Quote) and Best Buy (BBY Quote), and read reviews, because they do have an impact.

In a hit-driven industry, the giant has to have a lot of hits to succeed. Those who own or are interested in Electronic Arts need to monitor whether these games become hits or misses, because they'll ultimately determine the direction of the company's stock price.

  • Loading Comments...
  •  
1 2
Next >

SHARE:

  • email
  • print
  • comment
  • digg
  • delicious
  • linkedin
In keeping with TSC's editorial policy, Michael Comeau doesn't own or short individual stocks. However, Activision is a position in the Breakout Stocks newsletter. He also doesn't invest in hedge funds or other private investment partnerships. Comeau is a research analyst at TheStreet.com. In this role he performs stock analysis for TheStreet.com Breakout Stocks, and is also a regular contributor to RealMoney.com. Prior to his arrival at TSC in June 2004, Comeau worked as a Consultant to Toyota Motor North America, performing in-depth research on automotive industry issues, primarily in the areas of alternative engine technologies, competitive analysis and macroeconomics. His primary market interests include consumer technology, specialty retail, and small-caps. Comeau received a bachelor's degree in Finance from Brooklyn College, and has completed Level 1 of the CFA program.. He appreciates your feedback; click here to send him an email.

Recent Comments





Connect with TheStreet

Dow Jones S&P 500 NASDAQ 10-Year Note
10,309.92 1,091.49 2,138.44 32.31
Oil *
77.12
DOWN
154.48
DOWN
19.14
DOWN
37.61
DOWN
0.48
10 Yr
3.23%
SPDR Gold
115.06
-1.48%
-1.72%
-1.73%
-1.46%
Data delayed 20 minutes

Brokerage Partners

TheStreet Premium Services

All Services