Cramer's 'Mad Money' Recap: Besides Apple

Further, not only did Blockbuster add 700,000 customers in the last 60 days of 2006, but it also reported that its customer satisfaction is at an "all-time high," Cramer said.

Therefore, he believes that the stock no longer deserves to be in the "under $10 cohort." Cramer said 2007 "will be the year of Blockbuster" and the year of its CEO being "heroic."

Cramer welcomed Blockbuster's chief to the show and asked him why he didn't agree when everyone said that his company was finished.

"We've always had a great brand and great retail locations," Antioco responded. Blockbuster has been laying the groundwork for this move the last few years, he went on to say.

It started its online business at the end of 2004, and recently the company has launched its Total Access campaign, where customers can return an online-rented DVD by mail or exchange it in-store for a free movie rental.

When Cramer asked how the company knew that its customer-satisfaction rate is at an all-time high, Antioco said Blockbuster measures it on a weekly basis.

Blockbuster asks if customers got what they wanted, how the service was and when customers intend to come back again, he said.

The company's been doing it for five years, and the satisfaction rate has been going higher -- especially since Blockbuster got rid of its late fees, Antioco said.