Apple Gets It. Got It?

Doesn't Creative(CREAF) have a "better" MP3 player? Isn't iTunes more expensive than what Universal's doing?

Oh, give me a break.

Cachet is something that trumps all of that. You can't pin it down. You can't measure it or graph it or put it in a metric.

And then you take the kids to a game or you do the carpool or you pick your kids up from a sleepover or you have a slumber party for them -- and all the kids put their cell phones and their iPods down next to them wherever they are. It's always the cell phone and the iPod.

Now, suddenly, the iPod is going to be the iPhone. One cool device instead of one OK utility and one cool device. They won't be able to resist it.

And I'll pay for it.

"OK," you say, "People can't afford it."

I say, "You go tell your kid that when everyone else has one."

Apple gets it. That's not in the numbers. It can't be. The guys who make the numbers are usually too young to have kids.

I am old. I have the edge.

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