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Apple Soars to New High

 

Apple TV sells for $299 and will ship in February, but the company is taking orders immediately.

Acknowledging that Apple Computer has become more than just a computer company, Jobs also said the company was dropping "Computer" from its name and will now be known as just "Apple."

During the annual keynote, Jobs also announced that more than half of all Macs sold through all channels -- not just at Apple retail stores -- are to new Mac users. He said that Apple's iTunes music store has now sold more than 2 billion songs and has surpassed Amazon (AMZN) to become the fourth-largest music retailer in the country.

In addition, Viacom's(VIA) Paramount Studios will now join Disney(VIA) in selling some of its movies through iTunes.

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