Zecco's Broker Battle

Putting faith in postings about a particular stock can be as harmful as it is helpful, depending on how informed the author is or whether they have a hidden agenda.

But Zecco's platform does provide investors who have already done their homework another arena to test ideas with a focused audience. The company also could force the bigger players to reconsider charging fees. Bank of America(BAC Quote - Cramer on BAC - Stock Picks), for example, introduced a free trading program just days after Zecco's October launch -- though it requires a $25,000 balance, as opposed to Zecco's $2,500.

With its strategy of attempting to merge the best pieces of the financial Web, Zecco's fate is worth following.

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