This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Soda Cocktails

Now that the party season is upon us, dull and lifeless sodas are taking a hike, and healthier, tastier adult soft drinks are taking over.

Having frequently been the designated driver, I am often resigned to an evening of boring beverages and am excited to even get a slice of lime with my Coke.

But finally, a better choice is emerging: High-impact independent sodas, formerly available only at health-food stores or gourmet delis, are springing up at your local chain grocery stores, Whole Foods (WFMI) and Trader Joe's.

An indie soda is a great party alternative to a cocktail, especially for those times you need to drive or you're imbibing at the company party.

With dozens of flavors to choose from, the names of the sodas themselves seem to connote independence from the corporate world: Grown-up Soda (GuS), Maine Root Soda , Jones Soda (JSDA) and Hansen Natural (HANS)-owned Blue Sky Soda are just a few of the better-known companies.

Many of these, like Jones Soda , were originally only found in tattoo parlors and snowboarding shops but now have been adopted by the larger food retailers.

Bottled Benefits

Indie soda's calorie content often compares favorably with alcohol.

Most beer brands weigh in around 150 calories per 12 ounces, with lite beer about two-thirds of that. Hard cocktails and wine are also caloric, with whiskey at 75 calorie per ounce and red wine nearly 100 calories per 4 ounces.

Even a regular soda can have up to 160 calories for a 12-ounce can.

Compare that to GuS, at around 90 calories for 12 ounces.

Another plus of these adult sodas is that they are not as sweet as their big corporate counterparts. This more subtle sweetness -- without that heavy corn syrup overtone -- appeals to mature tastes. Also, many of these sodas are organic and use natural ingredients.

For example, GuS is 100% natural, made with real juice and real flavor extracts, pasteurized and kosher, with no caffeine.

Alternative Strategies

The Full GuS Line

Founded in early 2003, GuS is a product of Utmost Brands, based in New York City.

Founders Steve Hersh and Jeannette Luoh tried to create a soda that resembled what they and their friends thought a soda should taste like. And the flavors are definitely grown up: cranberry lime, Valencia orange and extra-dry ginger ale are three of the seven flavors GuS offers.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
CSG $0.00 0.00%
COT $13.26 0.00%
LBIX $2.08 0.00%
KO $44.80 0.00%
AAPL $93.74 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs