Marketing Your Business on Craigslist

From e-commerce Web sites to furniture wholesalers, small businesses both online and off are realizing the marketing power of Craigslist.org. Founded in 1996 by Craig Newmark, Craigslist.org gets an estimated 10 million unique visitors per day. With an online classified ads format organized by either region or city, Craigslist connects buyers and sellers in more than 300 communities; for the most part, posting on the site is free.

If you've never heard of Craigslist or never considered using the site to market your business, the following tips will help you determine whether it might be a good fit for you and offer another outlet for marketing your products and services.

What Sells Best on Craigslist

Whether you're advertising services such as tutoring, car repair and real estate or products such as wholesale furniture, consignment goods and retail e-commerce, Craigslist is the ultimate destination for online marketers. If you manufacture goods, provide services directly or sell products regionally, Craigslist is a marketing tool you should consider. You can also easily promote an eBay store, a franchise operation or a referral partner. And it's a bourgeoning business opportunity for affiliates and Webmasters looking for new ways to find customers.

Identifying Your Market

Like any other advertising medium, Craigslist requires some strategy, though paramount to its usefulness is its simplicity. To start, you need to determine which city or cities you're going to post an ad in. If you're a service provider, you can identify available cities on Craigslist that encompass your service region. Keep in mind that some regions overlap. For instance, if you're a mobile groomer working in Orange County, Calif., but servicing from Los Angeles to San Diego, Craigslist reaches your service area across four cities. So you'd want to develop your messaging and a posting schedule in each of these regions to increase your exposure. If you sell a product or offer a service nationwide, the opportunity to reach new customers is even greater.

Posting on Craigslist, either nationally or locally, requires an understanding of the rules. Craigslist has in place a set of rules that prohibits advertisers from overposting or spamming users. You can follow these rules and still get excellent exposure. To start, develop unique ads for each city you post in, focus on specific products and rotate them on a promotional schedule. Never post the exact same ad within 48 hours, and be careful to delete your old ad. Craigslist users are quick to spot businesses that misuse the system and can be quite unforgiving. The Craigslist flagging system puts the power of spam control into the hands of the users.