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Marketing Your Business on Craigslist

 

Community Commitment

As an open market, Craigslist welcomes sellers from all walks of life. Keep in mind that as a business owner, you're just as likely to compete with everyday people selling the contents of their attic as you are a national brand retailer with sights on breaking into your market. The community element sets Craigslist apart from its competitors. Harness the power of your community by doing more than just posting. The most trafficked area of Craigslist is the forums. Use the forums to communicate with fellow sellers and potential buyers or to establish an active, ethical voice for your business.

Selling Safely

Fraud exists in every corner of the business world, both online and offline. The anonymous nature of Craigslist -- the very thing that makes it so popular -- is also the reason you should take measures to protect yourself against fraud. With no member or seller ratings system, Craigslist can fall prey to scam artists. Make an effort to talk to each new customer via phone, only ship items once payment is received, and always use your best judgment when it comes to business transactions.

Craigslist continues to experience rapid growth: additional cities have come online in recent months, and more are expected to launch throughout the next year. The buzz about this great resource is sweeping the nation, and every day people from all over the world are visiting the site, looking to buy from trusted sellers and service providers. Get in on the action by harnessing the marketing power of Craigslist.

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This article was written by Shanon Lewis, a Web-marketing expert who specializes in marketing on Craigslist. For bios of and stories by Entrepreneur.com columnists, please click here. For more information about subscribing to Entrepreneur, click here.

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