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Sneak Preview: Get the Right Rally Fit

12/21/06 - 05:40 PM EST

Jim Cramer

If I had known about this rule when I announced the arrival of the Cramer tech rally, I would have made sure to figure out the precise cause of the rally and then looked over all the stocks I was talking about to be certain that they were levered to the thing causing the rally: product cycles in high-tech gadgets.

Cisco, which makes networking gear, had no exposure to the actual cause of the rally. Microsoft had some exposure to the rally, because its operating systems are in some phones and handheld devices, but it was barely a participant. I should not have written either of these names on my hands, because even though they're generally seen as representing "tech," they weren't levered to gadget product cycles and thus weren't part of the rally.

Especially when there's a lot of money to be made, but even when there isn't, you need to know what you own and why you own it. The Street can be dumb, but it's not so dumb that it will mark up stocks that appear to be associated with a rally but actually aren't. As long as you pay careful attention to the reasons why your stock should go higher, and you make sure those reasons make sense, you won't miss out on another opportunity like the Cramer tech rally by buying the wrong stocks.


Editor's note: This is one of Jim Cramer's 10 Rules from New Mistakes, New Rules: Ten Lessons From My Bad Calls, a special excerpt from his newest book, Jim Cramer's Mad Money: Watch TV, Get Rich, in stores now. Check back tomorrow for a new excerpt.

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From Jim Cramer's Mad Money by Jim Cramer. Copyright 2006 by Jim Cramer. Reprinted by permission of Simon & Schuster, Inc.

At the time of publication of this excerpt, Cramer was long Marvell.

Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. Click here to order Cramer's latest book, "Mad Money: Watch TV, Get Rich," click here to order his book, "Real Money: Sane Investing in an Insane World," click here to get his second book, "You Got Screwed!" and click here to order Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column by clicking here.

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