Low-Cost Marketing Trends for 2007

For the aggressive entrepreneur, marketing globally is done mostly online. Using pay-per-click campaigns, a focused opt-in email campaign or other traffic-generation techniques, a local entrepreneur can easily reach a global market.

The Internet has also greatly reduced language barriers. A lot of e-commerce is done in English, so there's not necessarily a huge need to translate. However, translated websites do open up new opportunities.

Expanding to global markets can be done with your e-commerce website or as an affiliate of the many thousands of retail portals available online, such as Amazon.com and eBay.

Direct Marketing

No longer are awareness ads or even branding ads generating enough results to justify their use. Today's consumers want to know what's in it for them. They want a deal, a discount or something special. These all have implications for increased direct marketing. In addition, with all the technology available to us for managing databases, target markets can be more tightly defined, segregated, sorted, compiled and marketed to, providing a higher return to those employing direct marketing.

For today's entrepreneur, direct marketing can start with a simple postcard campaign to 1,000 prospects. Doing this frequently will generate interest and awareness in your products and services and motivate prospects to buy from you.