Reality Enters Virtual World

Lichtenstein said the rescheduled event with Farrow, Haviv and Heffernan will do its best to shed light on the Darfur struggle. Lichtenstein said that Second Life is the perfect medium to hold this sort of event.

Second Life, the 3-D virtual environment created by San Francisco-based Linden Lab, is best known as the home of both individual users and companies looking to extend into the so-called metaverse. While residents are creating 3-D identities in order to design and sell goods in this virtual world for real money, corporations like Dell(DELL Quote), Toyota (TM Quote) and Sun Microsystems (SUNW Quote) are making a big push to gain traction in the burgeoning world.

"This is the new public media," Lichtenstein said enthusiastically. "It's like taking a step through the screen into something to be part of it. There's a hugely great story."