Though sooner or later, Under Armour is likely going to run out of niche markets to capitalize on. This isn't happening anytime soon, he continued.
When Under Armour runs out of niche markets, it'll have to make a sneaker, and hopefully it will be able to slip into the market when Nike is snoozing, Cramer said. Morgan Stanley recently came out with research report that stated retail stocks are in a bubble and that Under Armour is a "sell." But Cramer believes that even though the stock may be overvalued, "the bottom line is it should get a lot more overvalued" before it dips.Selloff Security
Although today was a "great day" for the market, last week was "brutal," Cramer told his viewers. He said he would love to say the selloff is over, but that's not the reality.
Instead, Cramer said he wants market players in secure dividend-boosting stocks, and in particular, he said he wants people to take a look at Emerson Electric (EMR Quote), a stock that has boosted its dividend but has largely been forgotten about because of the selloff.
Although it might not be the most interesting stock, Cramer believes that it could make people money. The company, which should have 15% growth next year, is only trading at 15 times next year's earnings, which makes it "a steal," he said.
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| Dow Jones | S&P 500 | NASDAQ | 10-Year Note | |
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