Mining for Diamond Employees in Your Network Marketing Business

When you have two or three stress areas written down, it's time to present the concept of your business with a question like: "You have several areas that seem to be causing stress (mention each one briefly), and I'm wondering if you'd be open to a possible solution?" If the person responds favorably, then present information about your business and how it will be a solution to their stress.

Beyond your warm market, there's a whole world full of diamonds. All you have to do is sift through the dirt to find them. Even better would be if they found you. That's called attraction marketing. You set yourself up as an authority, and high-quality prospects come to you. One of the best training programs on attraction marketing is called Magnetic Sponsoring. It will teach you how to set yourself up to attract quality prospects.

Another great way to find diamonds is through purchased leads. There are a number of companies that do the advertising for you, and some even do the prequalification. You'll be working with people already interested in operating a home business, so all you have to do is present your company. Most of the lead companies provide you with scripts, and some even offer phone training. One place to start looking is Cutting Edge Media.

A number of top network marketers have built their large networks through advertising. They place small classified ads in newspapers, business magazines and on the Internet. The ad shares a few of the benefits of a network marketing business -- fire your boss, time and financial freedom, travel, great tax benefits -- then directs the respondent to either call and listen to a recorded message or visit a Web site. The message and site will continue to create curiosity, so that the prospect will move on to the next step -- a phone call to you.

There are many, many methods for prospecting. Take the time to talk with top income earners in your company about how they prospect. Read books, listen to CDs, and attend teleconferences and Web conferences. Become a sponge for information about prospecting. Decide which methods are going to fit you and your life best, and put them to work every day. If you work consistently and persistently, you'll soon have a network full of diamonds.