Don't Fret Google's You Tube Buy
This column was originally published on RealMoney on Nov. 28 at 7:59 a.m. EST. It's being republished as a bonus for TheStreet.com readers. For more information about subscribing to RealMoney, please click here.
You want to know why Google's (GOOG Quote) taking over the world? All you have to do is get together with friends who have kids. You will know. Last night, charity dinner, couples with children, what did I hear, what kind of Thanksgiving was it? It was a You Tube-download Thanksgiving. Pretty much everyone at the table had been asked to watch a video their kids had downloaded from You Tube. None of the videos were the same. I couldn't wait to tell my kids about the ones that were talked about. The stuff is just the opposite of what the suits want us watching on TV: huge, perfect productions without glitches designed to get you hooked for a season. Other than Idol and 24, who has time for a season anymore? But we do have time for two-minute videos that make us laugh. We have time for goofiness and for amateurism and for spontaneous fun. We have time for viral must-watch TV about things that interest us in particular. Google, above all companies, saw this. Google, above all companies, did not care about cratering their stock. Google, among all companies, was not afraid of NBCI.com, or whatever it was called, or Goto.com like Disney or all the now unimportant little CBS.coms. Nor did Google fear that it was buying Broadcast.com or Skype, unmonetizable assets. Lastly, Google did not care about bogus copyright issues that will always be worked out in the wash, which is what has to happen when you have a tidal product. So, today, Google announces a deal with Verizon (VZ Quote) for You Tube. If you are like me, watching the plodding Yahoo!, the insular MSN.com -- what is MSN anyway? -- or the revolving door of AOL, you know that none of the other Big Four could have pulled this off so fast. And the cell phone is the ideal vehicle to watch a lot of You Tube stuff precisely because of their short duration.- Loading Comments...
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