Hoping to find Chinese consumers willing to pay for legitimate videos, this Monday News Corp.'s (NWS - Get Report) Twentieth Century Fox announced a deal with a local distributor to start selling its DVDs in China.
However, DVDs that cost as little as 75 cents are widely available in China's major cities. Indeed, at the subway stop near where the Gutierrez press conference was held, a hawker could be found in his usual location selling English-language DVD titles such as Miami Vice, Slither and The Devil Wears Prada.
Despite such evidence of lackluster enforcement, Gutierrez said the Chinese deserved credit for cooperating more closely with U.S. law enforcement on piracy cases. He noted that Chinese courts have recently upheld trademarks or patents in cases for companies including Pfizer (PFE - Get Report), General Motors (GM - Get Report), Starbucks (SBUX - Get Report) and Kodak (EK).
Separately, the commerce secretary said his department is now reviewing regulations that govern the sale of high-tech goods to China. It plans to issue revised rules in a couple of months."We believe the new regulations will be more focused, more specific and so provide more predictability" for U.S. technology companies seeking to make sales to China, he said.