This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Saddle Up

Tough Break, Buckaroo
On the day after American voters handed the Democrats control of Congress, President Bush described the Republicans' election drubbing as a "thumping," and added, "this isn't my first rodeo."

Bush's comments made me wonder whether he'd ever ridden a bull, or experienced anything close to the pain that follows.

Cody Ruiz, 25, a cowboy from Ontario, Ore., has definitely had his butt kicked by a bull in a rodeo ring.

But the rodeo, he explained, isn't about the beatings. It's all about adrenaline and competition. And money.

In the Spotlight

I met Ruiz at the Days of '47 Rodeo , one of the oldest rodeos in America, held at the Delta Center arena in Salt Lake City.

When we met, Ruiz was poised to attempt a ride on a bull named Black Bandit. He needed to hold on for eight seconds.

Instead, Black Bandit, weighing in at more than 1,500 pounds, gave Ruiz a truly painful thumping -- not just an election defeat -- and robbed him of thousands of dollars in prize money.

I'm no stranger to rural life or farm animals, but my notion of bull riding and rodeos came exclusively from Hollywood and television. I went to the Days of '47 Rodeo to get a firsthand experience: breathing the dusty air, smelling the animals, hearing the pounding of hooves and talking to modern cowboys.

Rodeo. The word appropriately evokes images of the Wild West -- rodeo competitions date to the 1880s. The word hails from the Spanish rodear ("to round up"), referring to the skills real cowboys needed hundreds of years ago to herd cattle.

For decades, William "Buffalo Bill" Cody toured the United States and Europe popularizing American cowboy skills and promoting cowboy mythology, as depicted in the romanticized dime novels -- and later, in Hollywood films -- about frontier life.

Jim Ryan enumerates these connections in his recently published compendium, The Rodeo and Hollywood. Ryan describes the rodeo careers of film stars and lists nearly 80 films about rodeos.

Today's rodeo is a direct descendent of Buffalo Bill shows and traveling circuses: Rodeos feature clowns skilled at entertaining crowds and distracting angry bulls (to give downed riders a chance to run away from the enraged animal).

There are platinum-blonde rodeo beauty queens able to model sequined star-spangled outfits while riding horses, motorcycle stunt riders, light shows and music performances, all combining into western-style family-friendly entertainment.

It's become quite a spectacle -- rodeo events and competitive rankings are now widely broadcast through ESPN and the Professional Rodeo Cowboys Association .

Harnessing a Profit

Top riders live comfortably.

Justin McBride, 27, the 2005 Professional Bull Riders world champion, has earned more than $3 million in his brief career. The PBR World Championship took place earlier this month in Las Vegas, and Brazilian Adriano Moraes, 36, took the 2006 title and $1,346,000 prize.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs