Cramer's 'Mad Money' Recap: Tall Glass of Coldwater

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"The new face of shopping on the Internet is Coldwater Creek (CWTR Quote)," Jim Cramer told viewers of his "Mad Money" TV show Monday.

It is the one company that has found a way to cater to the "Internet illiterate baby boomer generation," he said. Coldwater puts its Internet shoppers in touch with an actual human being, who helps shoppers locate merchandise they're seeking.

It is no secret that people over the age of 35 cannot use computers, Cramer said.

"Baby boomers still don't understand the Internet," he said. "If you're a parent, there's a 50/50 shot that your kids help you with the Internet."

Coldwater has a site that is not only focused on any female baby boomer, but the female baby boomers that make more than $75,000 a year, Cramer continued. This is "pure genius," he said.

Until now women have merely bought things on the Internet, but now they can actually "shop," Cramer said. But the site is not the only reason Cramer likes this stock.

"This stock has the retail triple play going for it," he said. That is, Coldwater generates sales through a catalog business, an Internet business and a chain of retail stores.

Not only does it have "a great catalog division," it has "great stores" as well, Cramer said. "It is a regional-to-national story."

In addition, 85% to 95% of Coldwater's transactions are sold full-price, and it is "aggressively" growing its store count, he said.

Cramer called Coldwater a "triple buy" and "a cheap stock" that is not done going up.