Without Fear or Favor, but With Gratitude

In the time since we started, the old-line media have addressed the space, usually in a fashion that was negative for them, that cannibalized their fat and happy print versions. We were never saddled with a legacy, so we always had a leg up.

So, why have we survived and thrived? What has made us so different that the digital versions of The Wall Street Journal, Forbes, Fortune and BusinessWeek didn't kill us?

I think it has to do with what got us started in the beginning: our independence. We have been pointed, we have been directional, we have been judgmental. We have never been afraid of telling the truth, of angering the big institutions that everyone said we couldn't afford to run afoul of. We are trusted to be smart and right and not beholden to those who demand neutrality.

I remember when we visited a major brokerage house two years into our launch. We needed money, for certain. We needed institutional backing to survive. This brokerage wanted our copy because we had tested among users as the most honest and actionable of any site on or off the Web. They wanted me to write a column about mutual funds that they could vet so it didn't upset anyone of the clients that were mutual funds.

It wasn't a big decision to say no; I just had to find a way to keep my temper rather than exploding and making everyone in the room embarrassed. It was one of the few times back in those days that I didn't respond with a vengeance. I just couldn't believe anyone would ask us to suspend what made us different and loved.

You know me -- and everyone who reads us does -- I don't want to waste a lot of your time telling you how great we are or how proud we are or how excited we are to enter our next decade. I want to go back to my attempts to make you money with every piece I generate.

But as my late mother always said, there's always time to say thank you. So, thank you for reading us and now viewing us, something I am deeply committed to going forward.

May you always be with us because you are us, as we are true to our mission still, 10 years into our online experiment.