This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

IAC Goes Google Route

But overarching corporate strategy aside, the experience for the end user will be the only consideration in deciding what does -- or does not -- get bundled with Ask.com, says Jim Lanzone, Ask.com's CEO. "User satisfaction is the primary factor in how we integrate with the other companies," says Lanzone. "We would only partner with companies that we would want to partner with -- even if we were not owned by IAC. Of course, being sister companies, we have a way of getting under the hood and integrating at levels that are very deep."

And while the quality of its searches should benefit from IAC's other holdings, Ask.com will ultimately compete on its merits as a search engine alone, and not because of any other affiliated offerings. This path will stray from the approach taken by Yahoo! (YHOO) and MSN -- which offer a variety of other features ranging from content to email in order to funnel users to their search functions -- and put Ask.com in a more head-to-head competition with Google.

Ask.com's decision to put all its bets behind search quality alone stems from the growing importance on the Web of the search function. A decade ago, it was thought that users would simply click on the search engine most convenient for them -- such as the portal they were trolling.

But users now flock to the search engine that delivers the best results -- especially in the 18-to-45-year-old demographic coveted by advertisers, says Lanzone. "More and more, people who in the past used portals are now migrating to search experts like Google and Ask.com," he says.

It's an ambitious plan. For one thing, a lot of users will continue to use portals out of force of habit. The fact that Lycos -- an all-but-forgotten relic for most Internet users -- continues to get the kind of traffic that it does is testament to this.

But for those users intent on finding the best search engine, Ask.com will be competing against Google itself, a tall order on the best of days.

3 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs