This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

IAC Goes Google Route

But overarching corporate strategy aside, the experience for the end user will be the only consideration in deciding what does -- or does not -- get bundled with, says Jim Lanzone,'s CEO. "User satisfaction is the primary factor in how we integrate with the other companies," says Lanzone. "We would only partner with companies that we would want to partner with -- even if we were not owned by IAC. Of course, being sister companies, we have a way of getting under the hood and integrating at levels that are very deep."

And while the quality of its searches should benefit from IAC's other holdings, will ultimately compete on its merits as a search engine alone, and not because of any other affiliated offerings. This path will stray from the approach taken by Yahoo! (YHOO - Get Report) and MSN -- which offer a variety of other features ranging from content to email in order to funnel users to their search functions -- and put in a more head-to-head competition with Google.'s decision to put all its bets behind search quality alone stems from the growing importance on the Web of the search function. A decade ago, it was thought that users would simply click on the search engine most convenient for them -- such as the portal they were trolling.

But users now flock to the search engine that delivers the best results -- especially in the 18-to-45-year-old demographic coveted by advertisers, says Lanzone. "More and more, people who in the past used portals are now migrating to search experts like Google and," he says.

It's an ambitious plan. For one thing, a lot of users will continue to use portals out of force of habit. The fact that Lycos -- an all-but-forgotten relic for most Internet users -- continues to get the kind of traffic that it does is testament to this.

But for those users intent on finding the best search engine, will be competing against Google itself, a tall order on the best of days.
3 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
GOOG $750.26 0.00%
IACI $62.93 0.00%
MSFT $53.93 0.00%
YHOO $32.94 0.00%
AAPL $117.81 0.00%


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs