Soft Guidance at eBay

Stock quotes in this article: EBAY  

And while revenue from its PayPal business grew by 41%, sales at eBay's core online marketplace grew by 22%, which didn't allay investor concerns about the company's main business.

"The question is whether they are able to do something to regenerate their core U.S. business," said Martin Pyykkonnen, an analyst with Global Crown Capital. "International markets may be promising in the long run, but they are also very competitive at this point."

The stock has fallen by one-third this year as the company's efforts to expand its marketplace business in different locations around the world has been met with fierce local competition, even as domestic growth has slowed.

In a conference call held later Wednesday, Whitman said the company would continue to press its international strategy and was adamant about persevering in its China efforts. "We are committed to China for the long term," Whitman said. "We think it holds great potential."

But she refused to go into detail about the different strategies the firm may be considering in China, such as potentially partnering with portals. "In China, we believe we are maintaining share in a highly competitive market," said CFO Bob Swan.

Whitman was also upbeat about eBay's efforts to "rebalance" its marketplace business by bringing about a more favorable ratio of core auction sellers, as opposed to store sellers, but cautioned that it was too soon to tell.

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