Thursday's Winners & Losers: Deluxe

Shares of Deluxe(DLX Quote) were among the NYSE's winners Thursday, jumping 19% after the maker of stationery items boosted its third-quarter earnings projections.

The company expects to post earnings of 59 cents to 61 cents a share, up from an earlier view of 41 cents to 45 cents a share. The company sees revenue of $398 million. Analysts polled by Thomson First Call forecast earnings of 44 cents a share and revenue of $399.2 million. Deluxe said it had strong results in each of its business segments, with lower manufacturing costs and other expenses. Deluxe also said that a lower tax rate added 6 cents more to the quarter than the company had originally anticipated.

For the full year, the company sees earnings of at least $1.60 a share, up from an earlier prediction of $1.41 to $1.51 a share. Deluxe plans to issue third-quarter results on Oct. 26. Shares were trading up $3.33 to $21.54.

Yum! Brands(YUM Quote) rose 5% after the fast-food company posted better-than-expected third-quarter earnings and boosted its full-year earnings guidance. The company earned $230 million, or 83 cents a share, on revenue of $2.28 billion. Analysts expected earnings of 75 cents a share and revenue of $2.28 billion. During the year-earlier period, the company earned $205 million, or 69 cents a share, on revenue of $2.24 billion.

Looking ahead, Yum! now sees full-year earnings of $2.89 a share, up from an earlier view of $2.83 a share. Analysts project earnings of $2.84 a share. Shares were up $2.88 to $57.45.