Cramer's 'Mad Money' Recap: Coffee Clutch

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As long as companies such as Starbucks (SBUX) have credible management, investors can make big money if they take what these companies say at face value, Jim Cramer told viewers of his "Mad Money" TV show Thursday.

"If you respect a CEO's track record there, it is a good reason to buy that company's stock," Cramer said.

The market was down on Starbucks when the company reported a bad quarter, but its management told people not to worry, attributing the quarter to the hard-to-make frappuccino, which caused long lines, he said.

However, the stock fell to $30. Now the stock is close to $39, evidencing that the company was not broken at $30 and that it was a buy, Cramer said.

"That was your chance to buy Starbucks," he said, adding that he has come up with a new set of rules for these types of stocks.

First, when "a CEO has built up his or her credentials over the years," don't be so quick to jump off the stock after only one bad month, he said.

Second, when a company has "growth potential, stick with it through the bad times." And finally, "when a buying a cappuccino at Starbucks say 'wet' to get more coffee," Cramer mused.