This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Boom! EA Scores with Madden

Electronic Arts (ERTS) looks like it's scored a touchdown in the early going with the latest version of its flagship Madden NFL football game.

Retailers sold a record 2 million copies of the title in its first week on store shelves, EA said on Thursday. That's up 12% from last year and translates into retail sales of about $100 million, a company representative said.

The total includes sales for all game platforms for which EA released Madden, including Microsoft's (MSFT - Get Report) Xbox 360 and Xbox consoles and Sony's (SNE - Get Report) PlayStation 2 and PlayStation Portable.

EA didn't break out sales for individual platforms, but sales of Madden were likely boosted by the Xbox 360 version of the game. Microsoft didn't launch the Xbox 360 until a couple of months after EA released last year's version of Madden for other platforms.

The results may be an encouraging sign that the video-game software industry is finally nearing the end of its difficult transition to new hardware. That transition has caused industry sales to slump overall and has generally cut into the bottom lines at the video game-software publishers such as EA.

However, it remains to be seen how the Madden sales will affect EA's bottom line. The company reportedly signed hefty licensing deals with John Madden, Disney's (DIS - Get Report) ESPN network and the National Football League, all of which will cut into the company's profit from the title.

Shares of EA were off 7 cents, or less than 1%, to $50.96 in after-hours trading on Thursday. Earlier in the day, the company's stock closed regular trading up 33 cents, or 0.7%, to $51.03.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
DIS $89.25 -3.30%
MSFT $50.22 1.90%
SNE $21.07 1.50%
AAPL $95.24 0.26%
FB $102.56 3.00%


Chart of I:DJI
DOW 16,025.61 +11.23 0.07%
S&P 500 1,867.52 +15.31 0.83%
NASDAQ 4,334.5510 +65.7880 1.54%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs