Cramer's 'Mad Money' Recap: Sin Stocks

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Editor's note: The following is a recap of a show that originally aired on April 14 and was rebroadcast on Wednesday.

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There's life beyond good and evil, Jim Cramer told "Mad Money" viewers, and he promised to reveal the ways investors can make money from vice and sin.

"Tonight I'm coming at you with the most politically incorrect stocks outside the oil field sector," he said, specifically identifying "alcohol, tobacco and firearms" as stocks to own.

"So many people try to invest morally," Cramer said. "They let their politics and emotions and ethics bleed into money management." He warned investors that the only thing that should guide them in investing money should be making even more money.

But Cramer also acknowledged that doing so would not be easy for most people. "Every single investor has this ethics money riding on his back," he said.

But in investing, there is only one commandment, warns Cramer: "Thou shalt make money."

Cramer's No. 1 stock pick in the sin sector is Diageo (DEO Quote).

The company owns the Johnnie Walker Scotch brand, which marketing gurus have cleverly segmented according to income level. Cramer added that Red Label was the brand he drank at college, Black Label when he worked at Goldman Sachs, and now that he works on TV, it's Blue Label all the way.

Other notable brands owned by Diageo are Tanqueray, Smirnoff and Guinness. "These are all terrific brands with great name recognition," said Cramer. "For wine and the hard stuff, it's Diageo."

Cramer's second pick, "although not a close second," is Constellation Brands(STZ Quote).

The primary reason for picking the stock, he said, is the rapid growth of cash flow produced by the company's solid stable of brands, a frothy 12%.

Although that reason alone satisfies Cramer as a reason to own the stock, he also believes that the company owns some good brands, such as Montezuma tequila, Fleischmann's spirits, and exclusively distributes others, such as Corona beer.