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'Son of Bubble' Comes of Age

This time, the absurd factor seems to be back in play early on. Years ago, a programmer built a random-jargon generator that spit out the exact kind of gibberish that came out of the mouth of the original dot-commers: "engineer holistic ROI," for example, or "streamline mission-critical content."

The jargon surrounding Web 2.0 has already grown to the point where a contemporary version of the jargon generator now exists. It churns out phrases like "remix rich-client synergies," "incentivize long-tail mashups" and "aggregating citizen-media life-hacks." The scary thing is that this makes as much sense as Web 2.0 itself.

Even better is the site that randomly creates your very own Web 2.0 business plan. I tried it and came out with a company called Squieeious, which produces "geotag-based textbooks via browser toolbar." It's not quite, but what is?

Now, if I can just find a cheerleader outfit so I can gate-crash the next big VC party.

Ah, I can see it now...

"Kevin Kelleher is a contributor to and founder of, a startup whose geotag-based textbooks via browser toolbars have ignited a revolution in aggregating citizen-media life-hacks."

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