Maven: Great Dells of Fire

And in a bit of good news for Apple that will be underplayed from the smoke of the Sony batteries, go to Electronic News to read about the long-awaited settlement of the company's legal troubles with Creative(CREAF Quote - Cramer on CREAF - Stock Picks) over MP3-player technology.

If there was a recent story overplayed as badly as Dell and the exploding battery, it was the whole metrosexual thing. I don't know where I read it, but some writer criticizing the amount of ink and bandwidth devoted to this supposed trend pointed out that the oft-mentioned Kiehl's beauty products used by all these oh-so-modern moisturized sophisticates was just the new Brylcreem. Was Ronald Reagan, not to mention all our grandfathers, a metrosexual?

Anyhow, as is usually the case when these stories about a particular trend have ridiculously long legs for almost no good reason at all, marketers and consumer product companies follow, to their own detriment. When they realize they are wrong, they then follow a so-called countertrend (in this case, the retro-sexual), to their own detriment.

Business Week might give it to Dell hard in the issue hitting the stands today, but it offers hope and a good primer to the new consumer world we might be looking at: the vast majority of men, those who live life between back-waxing and the sophomoric fantasies of a beer commercial (not that there is anything wrong with them).

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