Cramer's 'Mad Money' Recap: The Kiss of Dearth

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One of the best ways to make money in the market is to find shortages, which create pricing power and enable a company to beat its earnings estimates, Jim Cramer told viewers of his "Mad Money" TV show Monday.

For months, market players have been making money in the consumer staple sector from companies such as Procter & Gamble (PG Quote - Cramer on PG - Stock Picks) and PepsiCo (PEP Quote - Cramer on PEP - Stock Picks), not because of increased earnings, but because of "multiple expansion," Cramer said.

But if people want to make serious money, they need to look for companies that can beat their earnings and estimates, he said.

"Stocks that beat their estimates go higher," Cramer said.

If there is a company that offers something people are in short supply of, that company is at liberty to raise its prices, he said. And in this market, pricing power is a big advantage because it leads to superior earnings, said Cramer.

Cramer told viewers that he has three stocks that have superior pricing power because of shortages in their respective industries.

First, said Cramer, there is a rig shortage. For example, Indonesia is running out of oil and natural gas because Exxon Mobil (XOM Quote - Cramer on XOM - Stock Picks) can't find enough drills to drill there -- not because the country is running out of prospects, he said.

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