360 Degrees of XM and Sirius

Editor's Note: In this edition of "360 Degrees," RealMoney commentators take a look at Sirius Satellite Radio(SIRI Quote - Cramer on SIRI - Stock Picks) and XM Satellite(XMSR Quote - Cramer on XMSR - Stock Picks). Would they be better off merging, or are they in trouble no matter what they do?

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It's Time to Get Sirius About XM, by Jim Cramer

This column was originally published on RealMoney on August 2 at 12:06 p.m. EDT.

Mel, as CEO of Sirius Satellite Radio, it's time to make your move on a merger. Right now.

Ahead of when XM Satellite gets competitive again, before the big Japanese optional-equipment deal. Ahead of when new management at XM pulls the rabbit out of the hat, which it will do. This is the moment. This is when you, Mel Karmazin, should make your bid.

Here's why. Right now, radio, terrestrial radio, is being killed. Right now, Sirius and XM pay way too much for what could not be paid for by terrestrial because those companies don't have the resources they once did. Right now, Sirius and XM give away upfront business to the automakers in order to please Wall Street.

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