Dell Streamlines Pricing Structure
Updated from 12:12 p.m. EDT
As part of that effort, the giant PC maker plans to largely replace its plethora of promotions and rebates with generally lower list prices, said Ro Parra, senior vice president of Dell's home and small-business group, on a conference call Thursday. The company is also extending the warranties on its computers and expanding what's covered, Parra said.
The moves follow the company's previously announced $100 million effort to bulk up and retrain its customer support staff to better handle inquiries and reduce phone hold times."It became increasingly clear that a simple pricing and sales structure would make it easier for customers," Parra said in a statement "We'll continue to offer customers the best value every day with excellent support." He added on the call that Dell is "pleased with the early results" of its customer-service moves. As part of the moves announced Thursday, which Dell
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