Retail

Party's Over at Celebrate Express

 

Celebrate Express (BDAY) fell 5% after predicting a fourth-quarter loss.

The Kirkland, Wash., gift outfit said it expects to make around 4 cents a share on revenue of $86.5 million to $87 million for the year ended May 31. The company had earlier forecast a profit of around 26 cents a share on revenue of $87.5 million to $88 million.

The full-year forecast implies that Celebrate Express will lose about a nickel a share on sales of about $24 million for the fourth quarter. Analysts surveyed by Thomson Financial expected a 16-cent profit on sales of $25 million.

The company cited soft sales starting in April, as well as higher fulfillment expenses and lower gross margins, due primarily to shipping costs and revenue mix. The company also will wind down its Storybook Heirlooms brand, which is expected to represent 10% of 2006 net revenue.

Late Thursday, shares fell 60 cents to $12.

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