Updated from 3:49 p.m. EDT
Dell has rented a piece of
prime real estate to
Google in a deal unveiled by Google
CEO Eric Schmidt.
Under the terms of the deal, the world's No. 1 PC
maker will preload special Google software onto
millions of its machines before shipping them to
customers.
The Google software, which will be
accessible through a side pane of Microsoft's Internet
Explorer 6 Web browser, will allow users to search for
files on their computer hard drives as well as for
emails.
Mountain View, Calif.-based Google will also place
a Web search toolbar on Dell PCs, and a special
co-branded Dell/Google Web site will serve as the
default home page when users connect to the Internet,
Schmidt told attendees at the Goldman Sachs Internet
conference Thursday.
The software will be included on Dell's consumer PCs and its small and medium-size business PCs, as well
as select enterprise customers on a global basis,
according to Google.
A report in
The Wall Street Journal, which first
reported discussions between the two companies in
February, estimated that the deal could involve 100
million PCs
"Users are creating and managing an ever-increasing
amount of
information on their computers," said a Google
representative in an email. "We have heard from
customers that they want tools that enable them to
search and organize their emails, documents, photos,
and music quickly and easily."
The move by Google is a direct challenge to
Microsoft, whose Windows
operating system controls much of the standard user
experience on PCs.
Google has complained that
Microsoft's next version of its Web browser makes it
too difficult for users to change the search engine's
default setting away from Microsoft.
Samir Bhavnani, director of research at industry
researcher Current Analysis, said the alliance does
not represent a huge blow to Microsoft.
The Google software is really not that different than the various
other software that comes preloaded on PCs, he said.
"What would make this a big deal is if Dell was
installing some kind of Google-sponsored, Linux-based
operating system," said Bhavnani.
Still, he said that the deal means Google could
potentially charge advertisers higher rates, because the
search company's link to consumers is stronger now
that it is directly accessible via a computer desktop.