Nintendo Focuses on Fun

Having said that, however, if you ask me whether that kind of approach can become the huge, main resources for the huge, main revenues in the future, I'm not optimistic, actually. ... Asking customers to pay something monthly, or something periodically, we can never expect that kind of revenue to become the significant, main resources for Nintendo.

More and more costs are required to make complicated software titles nowadays. So they have to find out any other revenue resources right now, and in-game advertisement must be one of them. However, the in-game advertisement or episodic approaches, [those are] kind of the optional, after all. The main source of the revenue resources in this industry must be the video games themselves.

On one hand it is OK for us to seek ... alternative resources like in-game advertisement, but we should make much more efforts to make [games] more attractive for the current gamers and to the non-gamers.

Any more word what the price will be for the Wii or when you will announce it?

Sorry, but give us more time before making the announcement. Of course, it's going to be an affordable price point.

So, you're not going to try and compete with Sony's PlayStation3 on how high you can price your console ?

No. Of course, if we put the PS3 as the standard price point, any price point is going to be affordable.

>To order reprints of this article, click here: Reprints