Cramer's 'Mad Money' Recap: Positioning for GPS Boom

Stock quotes in this article: SIRF , GRMN , HIBB , QCOM , BMY , INTC  

Click here for an archive of Cramer's "Mad Money" recaps.


"I still think there's a lot of money to be made in tech," Jim Cramer told viewers of his "Mad Money" TV show Thursday. "But you need to think harder and work harder."

He said that Intel(INTC Quote) is "no longer sitting on top of the world," and that even though he still likes Broadcom(BRCM Quote) and Marvell(MRVL Quote), the companies have run higher and "the easy money is in."

For greener pastures, he said to take a look at SiRF Technology(SIRF Quote) because "when you bust open gadgets, there's money inside."

After looking inside of Garmin's(GRMN Quote) new global positioning system device, Cramer found a chip from SiRF, and as the price of GPS comes down he believes the market will expand.

Cramer cautioned, however, that you'll only make money in SiRF "if you're willing to be disciplined and patient." That means waiting for weakness in the stock to buy and gradually building a position over time. "Buying all at once is the sin of arrogance," he said.

He believes that we'll soon see more GPS systems in cars and in cell phones. So even though only 18% of SiRF's revenue comes from cell phones, he believes that segment could grow at a 50% clip.

He said the GPS-in-cell-phone market will be so big that there will be room for both SiRF and Qualcomm(QCOM Quote), which currently leads the way in GPS chips for cell phones. Cramer owns Qualcomm for his ActionAlerts PLUS charitable trust.

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