Cramer's 'Mad Money' Recap: Hortons Hears a Hooray

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Fast-Food Money Fast

Tim Hortons, the largest fast-food chain in Canada with 27.7% of the market based on traffic, is going public this week, Jim Cramer told "Mad Money" viewers Monday. And he believes that it's a chance to make some mad money fast.

"How can I tell beforehand that when this stock starts trading it should go up?" he asked. "It's all about the roadshow."

"Think of the road show as a mini-Broadway play that's all about pimping the stock. ... And just like a Broadway show, it starts in the so-called provinces and then ends in New York," Cramer said.

Cramer said that Wall Street firms interested in buying the stock send a "face person" to the roadshow, because they are sure to get a better allocation at the IPO if they sign in. And the more people that show up, the more interest there is in the stock.

"The headcount for Tim Hortons was off the charts," he said. The price range is at $18 to $20 a share, but Cramer also believes that the underwriters are going to have to raise that range.

"And when you get bump after bump in the price range, that's a fabulous sign that you have to be in," he said.

But how do you make money off of this IPO? Tim Hortons, which will trade on the NYSE under the symbol THI, will not be a cheap stock, he said.

And it certainly won't be cheap if it goes to $28, which is where Cramer expects it to go, given the success of Chipotle(CMG Quote).

But a stock is only cheap or expensive relative to where it's going, he reminded viewers, adding that "this stock is going higher." Plus, he said that we know there's strong demand, but a small float, meaning that not many shares will be offered.