Games and Gadgets
In order to prop up those and other titles, the company spent heavily on advertising. Marketing costs jumped 48% year over year to $156 million.
But other costs soared as well. Software royalties jumped 79% to $104.2 million. Product development costs more than doubled to $53.1 million as the company upped spending on creating games for the new consoles. The soft sales showed up elsewhere in the company's report. Inventories rose 77% to $84.8 million as the company saw weaker-than-expected reorders of particular titles. Compared to fourth-quarter sales, days sales outstanding jumped to 46 days from 14 days last year.TheStreet Premium Services
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| Dow Jones | S&P 500 | NASDAQ | 10-Year Note |
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|---|---|---|---|---|
| 12,419.86 | 1,313.32 | 2,837.36 | 16.25 |
Oil *
103.00
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DOWN
160.83 |
DOWN
19.10 |
DOWN
33.63 |
DOWN
1.06 |
10 Yr
1.62%
SPDR Gold
151.91
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-1.28%
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-1.43%
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-1.17%
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-6.12%
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