Even if it hadn't sought trademark protection in the U.S. prior to the launch, it could still get first dibs on the phrase or symbol related to the new product if it had applied for a trademark in another country in advance of the launch.
Apple's strategy of filing for trademark protection in foreign countries ahead of filing in the U.S. came to light with its
The company has yet to unveil a "Mobile Me" product or service. But evidently, it has been considering doing so for at least six months. Apple first filed to protect the phrase back in July in Hong Kong.
The company has followed a similar pattern with products it actually has released. Although it introduced the flash-memory based iPod nano last September, it didn't seek to trademark the product's name in the U.S. until December. But it had applied for trademark protection on the phrase way back in June in Hong Kong.Similarly, Apple sought to trademark the phrase "Mac Mini" in Singapore in August 2004, some five months before the company actually