360 Degrees of Google

Editor's Note: TheStreet.com has always believed that offering a wide variety of opinions and viewpoints -- rather than a monolithic "house view" -- helps readers make better-informed investment decisions. In that spirit, we bring you the debut of "360 Degrees."

This new weekly feature is designed to take advantage of our stable of reporters and contributors, who will offer analysis of specific stocks from all angles -- fundamental vs. technical and short-term trader vs. long-term investor.

The first "360 Degrees" column examines Internet search giant Google (GOOG). Future subjects will be chosen by the readers; please see our poll at the end of this column to help determine the next stock to get the "360 Degrees" treatment.

The Guru: Beat the Selloff Blues by Jim Cramer

This column was originally published on RealMoney on Jan. 20.

Every time we have a good market, as we have since the year began, you get these folks who believe that selloffs have been repealed or that a selloff is a vast insult to the people's intelligence, or those who believe a selloff is the end of the world.

We've had a gazillion selloffs in my time and if one occurs after things have been terrific, I find that it is accompanied by a cacophony of people who decide that this business is too dangerous and who give up whatever they have made.

I am not writing this to taunt. I am writing it to suggest that the way to beat these blues is simply to be sure that you are selling into strength, particularly when things are overbought and you get so much optimism.

Remember, I am not talking about timing the market. That's not my plan. I am talking about going against the grain and letting even some of your favorite stocks go so that you have room to buy them back when they come down.