Amazon Facing Crosscurrents

Stock quotes in this article: AMZN , YHOO , GOOG , WMT , TGT  

Amazon has two powerful admirers on Wall Street. Morgan Stanley analyst Mary Meeker, who owns the shares, rates the company's stock overweight. Bear Stearns' Robert Peck also rates Amazon outperform and has a $50 price target on the stock.

"Our annual price comparison study indicates that consumers can find lower prices on products on online retail sites other than Amazon," Peck writes in a Dec. 9 report to clients. "However, we think that consumers value Amazon's vast selection of products, its innovative Web site, free shipping promotions, and trust and security."
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