This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Help Wanted on Google Base

Tinsley and other advertisers such as San Francisco-based real estate broker James Wavro say that they like the idea of Google Base because it doesn't cost them anything and may offer them a chance to get added exposure for their listings. But that doesn't necessarily mean that Google Base has won their loyalty. Indeed, both Tinsley and Wavro also are going to look at Microsoft's planned service. Wavro also will continue to advertise on craigslist , where he says he was one of the first customers.

"We would never do one over the other," said Wavro in an interview. "Quite frankly, anyone that's savvy enough to afford an apartment in San Francisco is using the Internet to find housing."

Google Base demonstrates that even powerful, popular companies don't immediately succeed at everything that they do. Google's other nonsearch services, including Gmail, also lag behind their competitors. The development comes as the company jockeys with rivals such as Yahoo! (YHOO - Get Report) for position in the evolving Internet advertising business.

Cars.com, a cars listing site owned by six newspaper publishers, is taking a wait-and-see approach to the Google service because it isn't sure about Google's intentions, says Mitch Golub, the company's president.

"It may be a good idea for Cars.com depending on the quality of the product," he says. "One of the fears that some classified partners are voicing is that Google wants to build a listings and content product."

Weichert Realtors also continues to monitor the development of Google Base.

"Weichert Realtors has an extremely comprehensive and progressive Internet marketing strategy and we are always looking for new ways to get more exposure for our customers' listings," said Lynda Beighley, a spokeswoman for the company, which has more than 17,000 sales associates in over 370 company-owned and franchised sales offices.

2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AMZN $372.10 -0.66%
GOOG $548.00 -0.73%
MNST $138.40 -1.46%
MSFT $40.66 -0.74%
YHOO $44.44 -1.15%

Markets

DOW 17,776.12 -200.19 -1.11%
S&P 500 2,067.89 -18.35 -0.88%
NASDAQ 4,900.8850 -46.5560 -0.94%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs