This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Help Wanted on Google Base

Some customers think the hype for Google's (GOOG) newest product is off-base.

When the search-engine giant unveiled its free listings service, Google Base, press reports proclaimed it would revolutionize classified advertising and siphon off a lucrative business from newspaper publishers. But some users say Google Base so far has failed to live up to its extravagant billing.

"Google in the past has had very well-thought-out products," says Kyle Tinsley, the president of Google Base advertiser ifreelance.com , which matches freelance professionals with companies. "This doesn't appear to be along the same lines."

Indeed, Google Base is getting a cautious reception from some advertisers, who are also awaiting the launch of a rival offering from Microsoft (MSFT - Get Report). Google Base has also been hit with technical glitches and has attracted pornographic Web sites and those that redirect listings from larger companies.

Google didn't immediately respond to requests for comment. But investors bullish on Google's prospects have high hopes for Google Base, says Scott Kessler, an equity analyst with Standard & Poor's who rates Google hold and doesn't own the shares.

"Sometimes there is a major difference between concept and execution," he says. "I don't see anything that compelling about what the company is currently offering. It's very possible that this product could be in testing for all of next year."

Monster.com (MNST - Get Report) is among the companies that plan to wait until Google proves that Google Base works.

"Monster believes that associating the Monster brand with an unproven database -- even one developed by Google -- is not in the best interests of our customers at this time," says Lauren McDonald, a company spokeswoman.

On the other hand, Monster rival CareerBuilder.com is providing ads to the site.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AMZN $380.16 -1.21%
GOOG $558.40 0.53%
MNST $141.12 13.13%
MSFT $43.85 -0.47%
YHOO $44.28 -0.38%

Markets

DOW 18,132.70 -81.72 -0.45%
S&P 500 2,104.50 -6.24 -0.30%
NASDAQ 4,963.5270 -24.3630 -0.49%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs