Ronna Abramson

Gaming's Surprise Winner: IBM

 

And those volumes, of course, will be higher than ever for IBM because its chips will be in all three consoles. Sony alone has sold 90 million PlayStation 2 consoles. And many experts believe that the video-game market will expand even further in this next-generation console cycle.

"There's a good chance by 2010 or 2011 there will be 200 million IBM chips in game consoles sold," says Doherty. "That's an awful lot of chips."

And that's why in the next-generation console cycle, IBM's a sure bet.

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