|Agarn and O'Rourke Online
With commercials, too!
4. Ad InfinitumAmerica Online bounced back in a big way this week.
Just days after the Time Warner (TWX - Get Report) unit suffered a
Viewers everywhere wept tears of joy as AOL and corporate sibling Warner Bros. unveiled plans to team up on
Monday's announcement was enough to soothe the pain AOL was surely feeling only last Thursday, when Net giant Yahoo! (YHOO - Get Report) bowed out of Time Warner's slow-motion auction of a stake in AOL. Time Warner has by now fielded feelers from Microsoft (MSFT - Get Report), Google (GOOG - Get Report) and Comcast (CMCSA - Get Report) as big players jockey for position with Internet advertisers.
Of course, all the big communications players are talking a big game nowadays about on-demand video. But at Time Warner, "we are enabling Web users to experience and interact with television programming in an entirely new way," said Kevin Conroy, executive vice president, AOL Media Networks. "Visitors will be able to program their own personal network, making it a TV lover's dream come true," added Eric Frankel, president, Warner Bros. Domestic Cable Distribution.
A network of nothing but 20-year-old Spenser for Hire reruns? Well, that is a dream come true.Dumb-o-Meter score: 80. Next up on our wishlist for AOL: a partnership with Telkonet (TKO), the broadband outfit that recently