This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Microsoft Sets Sights on Oracle

SAN FRANCISCO -- Microsoft (MSFT) CEO Steve Ballmer kicked off the launch of his company's long-delayed new database product Monday, touting its ability to serve large and small customers alike and to integrate with the software behemoth's other flagship products.

In his speech at the Moscone Convention Center, Ballmer wasn't shy about his wish that the new offering will steal business away from database giant Oracle (ORCL).

"Today we should be able to convince you no job is too big to run on Microsoft," said Ballmer, who apologized for a packing snafu that resulted in him wearing a dark suit and red tie -- a fashion faux pas, given that the event also featured the launch of Microsoft's Visual Studio 2005 tools for typically dressed-down developers.

Over and over again, Ballmer stressed the ability of Microsoft's database to serve large customers and mission-critical applications -- a sweet spot for Oracle and an area that some analysts have doubted that Microsoft could penetrate. Microsoft cited Barnes & Noble (BKS) booksellers using the SQL Server database to create a massive inventory database, and British music retailer HMV using it to help create an online music store.

Microsoft promised the ability to process more transactions per second with its platform than with one using Oracle and Linux. In addition, Microsoft launched a campaign with SAP (SAP) to take market share away from Oracle -- something that is now even more in the German applications giant's interest, since Oracle acquired PeopleSoft to become a even bigger presence in SAP's market.

As evidence of its ability to serve a major enterprise, Microsoft noted an implementation of SAP applications on a Microsoft SQL Server database with 93,000 concurrent users. More than 20,000 customers run SAP applications on top of SQL Server, Ballmer said.

Meanwhile, Ballmer emphasized Microsoft's partners on the hardware side with a cameo from Intel (INTC) CEO Paul Otellini, who showed off servers running SQL Server from manufacturers such as Hitachi and Dell (DELL).

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,085.28 +55.07 0.31%
S&P 500 2,091.92 +10.04 0.48%
NASDAQ 4,810.15 +36.6780 0.77%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs