By raising $36 million through this offering, DMG will expand its catalog while the getting is plentiful and relatively cheap.However, there's another view that emerges as one digs into the actual filing. In DMG's case, it seems, the devil lurks in the niches of its prospectus. Most telling is that the company, in less than two years in business, has racked up $1.5 million in losses, or more than five times the revenue it has brought in.
'Long-Tail' Theory Faces the Music
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