Apple Sets Out for New Frontier: Video

Stock quotes in this article: AAPL , MSFT , SNE , PIXR  

"A lot depends on the consumer," he said, but "this is just the beginning," declining to refer to the pact with Apple as an experiment.

Apple did not give any financial details about the Disney deal.

The plethora of product announcements couldn't offset investors' continued disappointment in Apple's earnings report announced late Tuesday. The stock was recently off more than 5% to $48.81 -- a 10-week low.

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